FAQ

I'm trying to figure out how to price a CPM and PPC for a business plan?
CPC and CPM are probably the wrong metrics for your business planI wouldn't suggest using either CPM or CPC (also called PPC) in developing your business plan.  Neither of these ways of measuring marketing cost relate to a business outcome - which is what your business plan ought to really include.Anyone evaluating your business plan is going to care about a specific business outcome, like revenue generated, active users (potential customers, or advertising target), or monthly visits (ad impressions).  So your business plan needs to consider the entire chain from traffic generation to business outcome:Cost of advertising, or Cost per 1,000 impressions (CPM)% clicking on the ad (CTR), or Cost per click (CPC)% converting into a lead, e.g. entering an email address or registering on your site, or Cost per lead (CPL)% converting into an active user% converting into a paid account, or Cost per Account (CPA)Average CPMs and CPCs will vary a lot by industryThere really isn't such a thing as a "standard CPM or CPC" - it's a very industry-, and business-specific thing.  I mean think about it: the cost to get someone to click on an ad featuring your next-generation smartphone is going to be a LOT less than getting someone to click on an ad featuring trash removal services.  All sorts of things influence costs: the appeal of the ad, the brand-recognition of the business advertising, competition, the abundance of inventory (i.e. relevant pages for your ad to appear on), the inherent attractiveness of the product being advertised, the size of the ad, etc.Your goal for your business plan is therefore to have something believable - you just don't want your investors to laugh at you when you say "I expect the average CPA for our trash removal service will be $1".  Example CPMs and CPCs in Financial ServicesDrawing from my direct experience in marketing financial services, specifically in online brokerage, here are some "reasonable" numbers:Display advertising on an ad network: $2 - 4 CPMDisplay advertising through a directly negotiated ad deal with a highly content-relevant site: $5 - $20 CPMGoogle AdWords on highly competitive industry terms: $15 - $75 CPCGoogle AdWords on less competitive, non-target terms: $1 - $5 CPCAffiliate advertising deal through an affiliate network: $25 - $50 CPAAffiliate advertising through a directly negotiated deal with a highly content-relevant site: $50 - $500 CPAI hope that helps!
How can I determine an appropriate price per click (PPC) to pay out to affiliates?
I'm with Leonid. If you incent just any traffic, you invite the lowest kind of arbitrage (I buy junk traffic at a low price and sell it to you at a higher price). I can send you unlimited traffic that will cost me little and won't take action on your site (and I don't know what your site is). There's a lot of traffic available from redirects (people searching for sites that are no longer working who can be redirected to your site) and the like.If you have content on your site, and not just a landing page, you can drive interested traffic for little or nothing by writing terrific content for bloggers in your industry who are not competitors. Quick Sprout has a tool to help you find topics. Or "awareness" traffic (people at least somewhat interested in your topic) very cheaply (.03 to .10 per click) with content discovery. Check out Outbrain. nRelate, or Sign up | Tumblr to get started.If you want traffic that might convert, take Vivek Raval's advice and get started with a cost-per-action (CPA) program.
How does one get invited to the Quora Partner Program? What criteria do they use, or is it completely random?
I live in Germany. I got an invite to the Quora partner program the day I landed in USA for a business trip. So from what I understand, irrespective of the number of views on your answers, there is some additional eligibility criteria for you to even get an email invite.If you read the terms of service, point 1 states:Eligibility. You must be located in the United States to participate in this Program. If you are a Quora employee, you are eligible to participate and earn up to a maximum of $200 USD a month. You also agree to be bound by the Platform Terms (https://www.quora.com/about/tos) as a condition of participation.Again, if you check the FAQ section:How can other people I know .participate?The program is invite-only at this time, but we intend to open it up to more people as time goes on.So my guess is that Quora is currently targeting people based out of USA, who are active on Quora, may or may not be answering questions frequently ( I have not answered questions frequently in the past year or so) and have a certain number of consistent answer views.Edit 1: Thanks to @Anita Scotch, I got to know that the Quora partner program is now available for other countries too. Copying Anuta’s comment here:If you reside in one of the Countries, The Quora Partner Program is active in, you are eligible to participate in the program.” ( I read more will be added, at some point, but here are the countries, currently eligible at this writing,) U.S., Japan, Germany, Spain, France, United Kingdom, Italy and Australia.11/14/2018Edit 2 : Here is the latest list of countries with 3 new additions eligible for the Quora Partner program:U.S., Japan, Germany, Spain, France, United Kingdom, Italy, Canada, Australia, Indonesia, India and Brazil.Thanks to Monoswita Rez for informing me about this update.
How can I get more people to fill out my survey?
Make it compellingQuickly and clearly make these points:Who you are and why you are doing thisHow long it takesWhats in it for me -- why should someone help you by completing the surveyExample: "Please spend 3 minutes helping me make it easier to learn Mathematics. Answer 8 short questions for my eternal gratitude and (optional) credit on my research findings. Thank you SO MUCH for helping."Make it convenientKeep it shortShow up at the right place and time -- when people have the time and inclination to help. For example, when students are planning their schedules. Reward participationOffer gift cards, eBooks, study tips, or some other incentive for helping.Test and refineTest out different offers and even different question wording and ordering to learn which has the best response rate, then send more invitations to the offer with the highest response rate.Reward referralsIf offering a reward, increase it for referrals. Include a custom invite link that tracks referrals.
How do I make the most out of Amazon PPC with an Amazon FBA business?
PPC Campaigns 2019 | Dynamic Bidding & Bids PlacementThe rules have changed yet again as Amazon recently introduced new PPC features and spiced up the dynamics. Setting up a PPC campaign was pretty simple earlier as you just needed to be mindful about running an automatic or a manual campaign based on your strategy for the product. Amazon has broken down the variables and made the game definitely more complex, intriguing for some leaving the rest perturbed. Love it or leave it, that’s Amazon! For those of you excited and want to learn the next game changing PPC features that can act as sales catalyst, this one’s for you.Let’s BeginThe campaign bidding strategy section is available for both automatic and manual campaigns. The explanation by Amazon is sufficient and self-explanatory but we will still paraphrase it for the benefit of all readers. This is where changes begin:Dynamic Bids – Down Only – By selecting this option, you are essentially instructing Amazon to cap your bid to the value you insert as a default bid and if need be, when there are less chances of conversion, reduce it in the descending order to zero. As stated clearly in their description that experienced sellers were using this option as a default option earlier. Therefore, majority of the content regarding guidance for PPC available on the internet and youtube videos pertain to this.Dynamic Bids – Up and Down – This is where new stuff begins. You are not only allowing Amazon to lower the bid price but also to double your default bid i.e. up to a 100% if they sense a conversion. It’s as simple as that. So you are prescribing a range for Amazon to operate within whereby authorizing them to increase to the maximum or decrease it to the minimum.Here is an illustration that will cover an arbitrary range of bidding.Fixed Bid – You set the default bid and Amazon will not change it based on likelihood of conversion. This has no strings attached so your bids will remain the same, you will be hit by the bid price fair and square.Ad PlacementSellers will no doubt become more powerful and in control of the placement of their product ad by this second change. This will give enormous leverage to established sellers who are always anxious to get that extra bite. You have 2 more options related to your product Ad Placement now and you can use any based on your strategy for the product as both have their unique advantages. You now have the option of applying weightage of your ad, meaning you can assign percentages up to 900%. First let’s have a look at the options and then decipher what these percentages mean.Top of Search (First Page). Your Ad will be placed at the top most row on the first page of search results. This will give you extra visibility for sure but that comes with an extra cost. We will elaborate that further later with the help of an example.Product Pages. Your Ad will be available on product detail pages, outside the search results or near the buy box. This will especially be helpful if you are targeting to place Ads near your competition.So for example, if your default bid is $0.75 then if you assign 900% to either of the Top of Search or Product Pages then your bid will increase to $7.50. Whoa! That’s like 10 times your original bid just to place your Ad according to your wish and command. You don’t need to set the maximum 900%, you can increase the percentage step by step and work out the number delivering results best for you.To get full article to read checkout here: Amazon | PPC Campaigns 2019 | Dynamic Bidding & Bids Placement
Today I am going to fill below ground columns. Which cement should I use OPC or PPC?
I recomendet you to use opc cemet.
Do military members have to pay any fee for leave or fiancee forms?
NOOOOOOO. You are talking to a military romance scammer. I received an email from the US Army that directly answers your question that is pasted below please keep reading.I believe you are the victim of a military Romance Scam whereas the person you are talking to is a foreign national posing as an American Soldier claiming to be stationed overseas on a peacekeeping mission. That's the key to the scam they always claim to be on a peacekeeping mission.Part of their scam is saying that they have no access to their money that their mission is highly dangerous.If your boyfriend girlfriend/future husband/wife is asking you to do the following or has exhibited this behavior, it is a most likely a scam:Moves to private messaging site immediately after meeting you on Facebook or SnapChat or Instagram or some dating or social media site. Often times they delete the site you met them on right after they asked you to move to a more private messaging siteProfesses love to you very quickly & seems to quote poems and song lyrics along with using their own sort of broken language, as they profess their love and devotion quickly. They also showed concern for your health and love for your family.Promises marriage as soon as he/she gets to state for leave that they asked you to pay for.They Requests money (wire transfers) and Amazon, iTune ,Verizon, etc gift cards, for medicine, religious practices, and leaves to come home, internet access, complete job assignments, help sick friend, get him out of trouble, or anything that sounds fishy.The military does provide all the soldier needs including food medical Care and transportation for leave. Trust me, I lived it, you are probably being scammed. I am just trying to show you examples that you are most likely being connned.Below is an email response I received after I sent an inquiry to the US government when I discovered I was scammed. I received this wonderful response back with lots of useful links on how to find and report your scammer. And how to learn more about Romance Scams.Right now you can also copy the picture he gave you and do a google image search and you will hopefully see the pictures of the real person he is impersonating. this doesn't always work and take some digging. if you find the real person you can direct message them and alert them that their image is being used for scamming.Good Luck to you and I'm sorry this may be happening to you. please continue reading the government response I received below it's very informative.   You have contacted an email that is monitored by the U.S. Army Criminal Investigation Command. Unfortunately, this is a common concern. We assure you there is never any reason to send money to anyone claiming to be a Soldier online. If you have only spoken with this person online, it is likely they are not a U.S. Soldier at all. If this is a suspected imposter social media profile, we urge you to report it to that platform as soon as possible. Please continue reading for more resources and answers to other frequently asked questions:  How to report an imposter Facebook profile: Caution-https://www.facebook.com/help/16... Caution-https://www.facebook.com/help/16...   Answers to frequently asked questions:  - Soldiers and their loved ones are not charged money so that the Soldier can go on leave.  - Soldiers are not charged money for secure communications or leave.  - Soldiers do not need permission to get married.  - Soldiers emails are in this format: john.doe.mil@mail.mil Caution-mailto: john.doe.mil@mail.mil anything ending in .us or .com is not an official email account.  - Soldiers have medical insurance, which pays for their medical costs when treated at civilian health care facilities worldwide – family and friends do not need to pay their medical expenses.  - Military aircraft are not used to transport Privately Owned Vehicles.  - Army financial offices are not used to help Soldiers buy or sell items of any kind.  - Soldiers deployed to Combat Zones do not need to solicit money from the public to feed or house themselves or their troops.  - Deployed Soldiers do not find large unclaimed sums of money and need your help to get that money out of the country.  Anyone who tells you one of the above-listed conditions/circumstances is true is likely posing as a Soldier and trying to steal money from you.  We would urge you to immediately cease all contact with this individual.  For more information on avoiding online scams and to report this crime, please see the following sites and articles:   This article may help clarify some of the tricks social media scammers try to use to take advantage of people: Caution-https://www.army.mil/article/61432/ Caution-https://www.army.mil/article/61432/   CID advises vigilance against 'romance scams,' scammers impersonating Soldiers  Caution-https://www.army.mil/article/180749 Caution-https://www.army.mil/article/180749   FBI Internet Crime Complaint Center: Caution-http://www.ic3.gov/default.aspx Caution-http://www.ic3.gov/default.aspx   U.S. Army investigators warn public against romance scams: Caution-https://www.army.mil/article/130... Caution-https://www.army.mil/article/130...   DOD warns troops, families to be cybercrime smart -Caution-http://www.army.mil/article/1450... Caution-http://www.army.mil/article/1450...   Use caution with social networking  Caution-https://www.army.mil/article/146... Caution-https://www.army.mil/article/146...    Please see our frequently asked questions section under scams and legal issues. Caution-http://www.army.mil/faq/ Caution-http://www.army.mil/faq/ or visit Caution-http://www.cid.army.mil/ Caution-http://www.cid.army.mil/ .  The challenge with most scams is determining if an individual is a legitimate member of the US Army. Based on the Privacy Act of 1974, we cannot provide this information. If concerned about a scam you may contact the Better Business Bureau (if it involves a solicitation for money), or local law enforcement. If you're involved in a Facebook or dating site scam, you are free to contact us direct, (571) 305-4056.   If you have a social security number, you can find information about Soldiers online at Caution-https://www.dmdc.osd.mil/appj/sc... Caution-https://www.dmdc.osd.mil/appj/sc... . While this is a free search, it does not help you locate a retiree, but it can tell you if the Soldier is active duty or not.  If more information is needed such as current duty station or location, you can contact the Commander Soldier's Records Data Center (SRDC) by phone or mail and they will help you locate individuals on active duty only, not retirees. There is a fee of $3.50 for businesses to use this service. The check or money order must be made out to the U.S. Treasury. It is not refundable. The address is:  Commander Soldier's Records Data Center (SRDC) 8899 East 56th Street Indianapolis, IN 46249-5301 Phone: 1-866-771-6357  In addition, it is not possible to remove social networking site profiles without legitimate proof of identity theft or a scam. If you suspect fraud on this site, take a screenshot of any advances for money or impersonations and report the account on the social networking platform immediately.  Please submit all information you have on this incident to Caution-www.ic3.gov Caution-http://www.ic3.gov (FBI website, Internet Criminal Complaint Center), immediately stop contact with the scammer (you are potentially providing them more information which can be used to scam you), and learn how to protect yourself against these scams at Caution-http://www.ftc.gov Caution-http://www.ftc.gov (Federal Trade Commission's website)